![]() You can also use built-in platform insights to learn more about your client’s audience. Find the best time to post, analyze your post and story performance, compare your activity against your competitors, and more with our free 7 day trial. Sked Social uses data-driven and statistics-backed analytics for Instagram. It’s important to regularly check the client’s social media analytics to see which channels most of their engagement is happening and when. What are their interests and behaviors? When are they most active on social media? The client can’t reach their audience if they don’t know where they are. Audience discoveryįirst and foremost, you need to know who your client’s customers are. Your research and analysis should cover three areas: Audience discovery, Competitor analysis and Industry standards. You can apply the findings from your audit to pinpoint the best ways to improve the client’s results. This will give you an idea of their strengths and weaknesses. It’s also a good idea to perform a social media audit on the client’s existing accounts before developing your strategy. Having data to back up your recommendations adds a layer of legitimacy to your plan and makes it more certain that the client will reach their goals. ![]() Research is the foundation of any great social media strategy. What’s important is that you get the best possible understanding of what needs to happen from a range of viewpoints.īest yet, by being the focal point of these different groups, you’ll be able to reveal to them things they never knew.Īnd that kind of insight makes you invaluable. You’re not always going to get all these people on a call or in a meeting. You’ll also want to interview a few people in the business: Where do you see social helping you achieve sales goals?.What are your monthly, quarterly and annual sales goals?.Do you currently have super followers? Are we able to get in touch with them?.What other brands do you like? Which ones would you want to be like?.Who is a competitor you would like to beat?.What do you feel is the biggest strength in your current social strategy?.What do you feel is the biggest weakness in your current social strategy?.Where do you see social media helping you reach marketing goals?.What are your monthly, quarterly, and annual marketing goals?.To find your client’s goals, here’s a few questions you can kick off with: If you don’t have the best possible grasp of your clients’ actual needs, your best work is as likely to miss as it is to hit. This is the most important step in the creation of your client’s social media strategy. Workflows, collaboration, and sign-off process.Choose the client’s social media channels.Here are the key components of any social media strategy: Steps for creating a winning client social media strategy To hit these three principles, and to make sure you have the best chance of getting hired for project after project, here’s how you can create a winning social media strategy for your client. ![]()
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